General trade is a network by which direct customers are approached or interpersonal relationships is created between buyer and seller. This trade is executed by retailers, shop owners, distributors, wholesalers, kiosks, corner stores, etc.. They usually deal with small quantities required by the end-user.

The General Trading License allows a company to sell, store, distribute, import and export, etc. General Trading License covers a wide range of business activities like retail & wholesale of goods; to the selling of clothes, accessories, pieces of equipment, furniture and fixtures, and electronic appliances.